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PROJECT: RE BRANDING - ALPARGATAS

PROJECT: RE BRANDING - TOPPER

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E.HEMINGWAY is a lifestyle frashion brand.

E.HEMINGWAY is a lifestyle fashion brand.

It can be a very exclusive club, or a boutique hotel chain.

The concept can exist in the Caribbean, the French Riviera, the Greek Islands, or Polynesia.

E.HEMINGWAY is a trendy café, a bar, a restaurant with an art gallery, a record label producing jazz, chill out, bossa nova; a cigar smoking room, where friends meet for conversation about arts, politics, sports, business and lifestyle.

E.HEMINGWAY is a world of both mild and pleasurable outdoor activities, and adrenaline-driven extreme sports.

E.HEMINGWAY means contact with nature, the infinite, mystery and oneself.

E.HEMINGWAY is an adventure where children, women, young men, older men and women feel alive and aware of their senses.

In this intense world Ernest's granddaughters were undisputed icons.

Nowadays, Dree Hemingway - Ernest’s great-granddaughter – continues with the family traditions working for international design houses such as Gucci, Jean Paul Gautier, Valentino, H & M, Chanel, Paco Rabanne and in Argentina curiously for A.Y. Not Dead collection 2011.